Kickers: Music - Fancy Footwork by Chromeo

Kickers' commitment to music remains as strong today as it has always been. Kickers teamed up with American-based Funk masters, Chromeo in the Fancy Footwork campaign launched at music festivals last year where revellers were challenged to be filmed throwing down their finest footwork on-board a huge trailer for the chance to appear in a finished Chromeo video.

The video is a stop frame clip collage created by production animation house Lovebite, who wove dozens of people’s dance-moves together to create a mountain of feet that would go on to power the star of the video; the home-made, motion-powered incredible ‘machine’ unleashing Kickers shoes. Far from being ordinary shoes though, each is brought to life with additional limbs, wheels, helicopter blades and oodles of personality.

T4

'The Kickers Fancy Footwork activity was designed to get festival-goers using their feet in such a way that could be captured and used to create a unique piece of user-generated, branded content. With their feel good dance tunes, Chromeo provided the perfect soundtrack and the CSS remix gives us an exclusive track to go with the new video' Hugh Sweeney, Marketing Manager for Kickers.

Musics+Activities

Aimee x

[Credits to: mark191082 - http://hangout.altsounds.com/news/104861

Daniella Sapia - http://www.brightonlife.com/news/kickers-fancy-footwork-2678.html]