After wandering around the stores of Nottingham, we stumbled upon a POS (Point of Sale) in Footasylum for the (in Footasylums staffs point of view) infamous Kickers brand.
The POS is nothing to rave about, but it was positioned at the front of the store which was beneficial. The range of the Kick-Hi Boots was pretty poor, the range was black and brown, none of the coloured or quirky ones, just the ones that you could get away with wearing to school - hence just re-inforcing the 'School shoe' image that Kickers already obtains by so many consumers.
Talking to the staff of Footasylum only solidified what we had originally thought and feared - That every other shoe make walks all over Kickers. No-one really purchases them, and the last person who purchased the Kick-Hi boot from their store was a middle aged man who was just after a sturdy shoe.
This is going to be a challenge ... I will say that again!!
Helena x
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