A Connector, A Maven or A Salesmen?

A Connector, A Maven or A Salesmen: which one is it going to be? As we all learned from Malcolm Gladwell's masterpiece The Tipping Point, every epidemic is started with one or more of these types of people. This means that in order for Kickers to become the next fashion phenomenon, Kickers need to come into close contact with one of these key players in the trend starting game.




So will it be the connector? A connector is someone who simply connects us to, well, everyone. This will be the person who will see someone wearing Kickers and simply mention it to a friend or blog about it. However, because the connector is so well connected, the word will spread like wildfire.
Or will it be the maven? A maven is basically an information junkie, that gets their kicks (no pun intended) from acquiring as much information (particularly market info), as possible. Although they may not be a trendsetter as such, once the maven gets to telling you about Kickers history and the changing trends in the footwear market with all the accurate statistics to back it up, you may be compelled to run out and get a pair after all.

Maybe it'll be the salesmen. A salesmen is a charismatic person with the power of persuasion, be it deliberately or inadvertently. This will be your friend or even a random person that will either influence you to buy Kickers because of how amazing they look in them or actually persuade you to but them while your contemplating the purchase in-store.

So which one of these people will be the driving force in the Kickers comeback? Let us know what you think!!

Laurie xx