The company began making shoes in 1947, however it wasn't until 1960 that the now famous Dr. Marten boot was launched. They took a while to take off but gradually became more and more popular. They began as a favorite with postmen and factory workers for practicle reasons, later being worn as a fashion statement by Skinheads, British Punks and New Wave musicians.
However, in the 00's sales began to decline and by 2003, Dr. Martens company ceased all production in the UK. It wasn't until 2007 that the company began making footwear again. Their popularity gradually increased, helped along by celebrities like Agyness Deyn and Pixie Geldof.
Dr. Martens are now selling more pairs of boots than they ever have.
The point being made here is that Kickers have every chance of making a comeback. Dr. Martens went completely out of production and came back stronger than ever as a trend. All it takes is for the right people to be seen wearing the shoes...
Louise x
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